Social recruitment has become a common strategy nowadays for hiring people. Recruiters actively use social media platforms to find talents in any industry and specification.

And if some platforms are primarily used for socializing and entertaining, LinkedIn, in particular, is perfect for developing professional networking and looking for great specialists around the globe.

LinkedIn is the tool any HR manager has to have in his arsenal. And to get the most out of it, follow some simple steps that will help you save time while recruiting and find ideal candidates faster and easier.

Start with your followers

Usually, the followers of any business page are clients, employees, alumni, and those who want to work for this company.

So when closing a position in an organization, start with exploring followers’ profiles. You can find some great specialists among them. What’s more, they are already interested in what you do and will most likely respond.

Create an appealing company profile and your personal

Yes, this obvious and simple step is crucial for social recruiting. Think about the LinkedIn page as your key representation asset. There is a need for a company page with a clear state of its mission, focus, and purpose, but your page as well. A recruiter is a person who communicates the candidates, and it is also essential this person should have a well-organized profile with all specifications. It should match the company profile and reflect the shared vision.

The primary purpose here is to give a specific idea to the candidate about the working environment that awaits him if he accepts the job offer.

Search through similar profiles

This feature on LinkedIn is a mine of gold! If you already have top performers in your team, just open their profiles on the platform and press the button ‘Similar profiles.’

Check if their profiles are structured and include all necessary information. After that, use them as a starting point and find many candidates with the same skillset.

This searching technique increases your chances of finding suitable candidates.

Use keywords when searching for candidates

Another simple tactic can save you a lot of time and bring good results. Search for the candidates on the platform using the right keywords. First, find some synonyms for the job title you are trying to fill. For example, if it is a content creator, also search for the digital content creator, author, or content producer. Keyword search will help you filter and sort candidates depending on their specifications. To get a better result, we suggest trying the LinkedHelper recruitment tool for LinkedIn. Among all the features it provides, there is a keyword search that allows downloading profiles of candidates. It lets you group the profiles using tags and explore potential recruits. What’s more, LinkedHelper works with LinkedIn as well as with Recruiter.

Post interesting job ads

Of course, you need to post many ads to attract candidates’ attention.

Here, it is important to use the right words and clearly present a position. Job descriptions are critically important. It should be easy to understand; it should answer the most common question a candidate asks when looking for a job:

• what the company does;
• type of work: remote, at the office;
• responsibilities;
• schedule, etc.

Avoid abbreviations, industry jargon, and company-specific phrases when writing a job description.

Create inclusive descriptions to get more diverse candidates. Don’t use gender-coded words such as ‘rock star’. It is better to replace them with simple titles such as project manager.

Be very specific with the requirements. Instead of writing “productive,” write that you need a person who can manage three projects simultaneously.

Bonus tip: Write an article

Posting articles on your feed is an excellent addition to your recruiting activities. Turn your job advertising into an article if you don’t know what to write about. Write about the pits and falls of the position, what is valued best, and how to achieve higher results and get a promotion.
People reading your article will like, comment, and share it so that it can reach a bigger audience.

LinkedIn can become a primary tool in recruiting processes. It has the power to connect professionals worldwide, providing them space to communicate, share ideas and learn from each other.

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